People don’t buy from companies. People buy from people. It doesn’t matter if you’re selling tires or trading bots.
The presence of a founder or a CEO in the media can significantly impact a tech company's success. A visible and active leader on social media (Twitter and LinkedIn are the most popular and recommended for crypto, Web3, and tech companies), speaking at events, or appearing in media can help create an organic buzz around a project. This increases visibility and leads to more people noticing a project, which brings investors and increases the credibility of users, partners, and community growth.
This branding aims to get a company's CEO to leverage revenue. Many top tech and crypto projects are associated with their leaders: Tron with Justin Sun, Binance with Changpeng Zhao, Tesla and Twitter with Elon Musk. They are quoted, and their social posts can affect stock and token rates.
This study shows that “82% of customers trust a company when their senior management members are active on social media.” Even with decades of client reviews, it’s not enough for our new customers. They want reviews from real people they know (influencers) or to see the CEO well enough to trust their business.
As a CEO, my brand holds value. When CEOs are willing to put their image on the line in the name of their company, consumers are also willing to fork out their hard-earned dollars.
Tips For Executives To Run Public Relations:
- Define your company's narrative and understand what kind of a “hero” you are in this story. So when you decide on the story, ask yourself a few more questions.
- What do you want to be known for? What’s your expertise? What is your purpose? What makes you different from others in your field?
- Be honest, respectful, and transparent, and try to be less official sometimes.
- Share your knowledge and expertise in the media: articles, personal columns, interviews, podcasts, and quotes for the features.
- Participate in offline events, give speeches, and participate in panel discussions and round tables.
- Update your socials: LinkedIn and Twitter are a must. 81% of the US population has at least one social media profile, and 42% of the US population uses LinkedIn.
- Tease and play with the audience, giving company insights and “coming soon” things.
- Remember about the community, and participate in AMA sessions.
- The project team is also a part of personal branding; show them up.
A well-built and strong personal brand can bring much value to a project and “humanize it” in users' eyes. A project’s and executive’s PR efforts should go side by side and strengthen each other; that’s the way to win the hearts and minds of the target audience. Our team at VComms would be pleased to help with personal branding and CEO PR; reach out to learn more at pr@vcomms.io